.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, as soon as familiarized to running into billions in venture capital annually, have increased nearly $360 million up until now this year, putting it on track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That lag is because of market concentration, enhanced regulatory tensions, and also financial uncertainties.ADWEEK consulted with five VCs who remain to purchase adtech business, even with these difficulties, concerning what they are actually trying to find and also what they prevent. Maybe unsurprisingly, these clients are actually targeting opportunities in privacy-focused modern technologies as well as industry-specific regions like hooked up television.